Success in today's organizations and communities is increasingly tied to
your ability to quickly communicate, connect and convince others to buy your
product, support your cause, utilize your service or join your team.
Today, you face the challenge of a world filled with hyper sensitivities. Nearly
everyone you need to communicate with is sensitive about some aspect of their
identity. The price of misreading, misunderstanding or missing this point will
lead to missed opportunities.
In today's highly competitive environment, your employees need every edge to
bridge significant identity differences between teammates and customers, clients
or constituents. The heightened sense of self awareness participants develop
from the Identity Mapping Clinic will give them increased confidence and clarity
to interact more effectively with an increasingly multicultural and diverse
customer base.
Goals
The primary goal of the Identity Mapping Clinic is to provide learners with
increased awareness and new tools to build strong relationships with colleagues,
customers, clients and community stakeholders. Identity Mapping Clinics will
provide participants with powerful new analytical and perceptual tools to
recognize and respond to multiple levels of identity “at play” in
their day-to-day environment. Levels of identity include:
• Group Identity
• Core Values
• Social Roles
• Professional Roles
• National Identity
• Global Identity
• Societal Movements
Self Assessment
First, participants will complete a comprehensive identity diagnostic through
the Identity Online broadband portal. Their individual maps will help them understand
more clearly how aspects of their identity affect their daily interactions
with others. The Clinic will introduce them to research, media and experiential
activities to help them better appreciate the ways in which their limited
awareness of identity triggers, hot buttons, sensitivities and preferences
can negatively affect important interactions with team members and customers.
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The secondary goal of the Identity Mapping Clinic is to introduce participants
to a powerful framework that will instruct them on how to extend valuing behavior
to the many combinations and variations of people they will meet. Participants
will learn a simple methodology for recognizing, reading, reflecting on and responding
to identity dynamics in their environment.
Powerful Hands on Diagnostic Tools
Each participant in the Identity Mapping Clinic will have access to IDTV
for one year. Through the Identity Online broadband portal, participants can use the “Mapping
Others” tool as a powerful diagnostic and analytical instrument to
assess the identify forces at play with their:
• Customers
• Clients
• Constituents
• Community Stakeholders
Continuous Learning through Identity Online
Participants will interact with Identity Online regularly to continue their identity
education as new diagnostics, research, activities and coaching are updated
quarterly.

Identity Library
We recommend that all participants of Identity Mapping Clinics receive the
Identity Library which includes My Identity, the Identity Lenses, Your Identity
Zones and Fit In. These four books contain in-depth information on the
underlying concepts within the Mapping Clinic and are a valuable resource
to have at your fingertips. Participants can also receive the Identity
Today magazine, as well as DVD’s of Eye on Identity cable shows with
additional research, insights and activities that can be shared with their
team.
Customizable
Identity Mapping Clinics can be customized to meet the specific needs of
your organization, group or department. Clinics can focus on employee and
team interactions or external relations interaction, including customers,
clients and community stakeholders. Clinics are highly engaging multimedia
sessions.
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