55% of Whites classify Barack Obama as Bi-racial      |      66% of African Americans classify Barack Obama as Black      |      61% of Hispanics classify Barack Obama as Bi-racial      |      55% of Whites classify Tiger Woods as Multi-racial      |      49% of Hispanics classify Tiger Woods as Multi-racial      |      42% of African Americans classify Tiger Woods as Black      |      32% of Americans strive to faithfully uphold the core tenents, values and doctrines of their religion      |      17% of Americans draw inspiration and strength from the fellowship, community and rituals of their religion      |      26% of Americans believe there is truth, beauty and wisdom in many religions and spiritual practices      |      2% of Americans believe they are justified in using force to protect and advance their religious beliefs      |      9% of Americans believe it's wrong and immoral to stray from the literal interpretation of their sacred text      |      5% of Americans don't believe a deity, higher power or spiritual world exists      |      50% of Americans age 65+ say nation is most important to their sense of identity      |      25% of Americans age 18-29 say nation is most important to their sense of identity      |      14% of Americans age 18-29 say the global village is most important to their sense of identity      |      9% of Americans age 65+ say the global village is most important to their sense of identity
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The Identity Zones framework is described in Mark Williams' latest book, Your Identity Zones. A new comprehensive approach to understanding individuals, organizations and communities. The framework examines how people define themselves and prioritize all aspects of their identities.

What is the Identity Zones Framework?
An advanced framework created to help you build better relationships and interact more effectively with others…. in a more complex world.

How can The Identity Zones Framework help you?
The Identity Zones Framework helps you “read” and “respond” to two key aspects of your identity that affect your day-to-day interactions. Affiliations and values including:

AFFILIATIONS
Race Ethnicity Nationality
Gender Age Physical Ability
Sexual
Orientation 		Religion Education
Socio-economic Status Physical Appearance Marital
Status
Parental Status Regional Affiliation Profession
Political Affiliation Organizational Level Military Experience
Class Family of Origin Recognition/ Acclaim

 

VALUES
Honesty Humor Generosity
Responsibility Self-Reliance Security
Fidelity Intimacy Love of Country
Social Justice Leisure/ Fun Independence
Morality Sports/ Adventure Arts/ Creativity
Courtesy Power Prestige
Friendship Assertiveness Service
Competition Money Individualism
Education Physical Fitness Fitting In
Success Nature Integrity
Reputation Family World Peace
Fairness Structure  


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The Identity Zones Indicator is a research-based diagnostic tool that reveals an individual's or an organizations perceptions, and behaviors related to their affiliations and values in five distinct zones as shown below:

The Temperature Zone, measures the intensity of your sensitivity.

The Circle of Inclusion Zone, measures affiliations/values with respect to one's social circle.

The Commitment Zone, measures commitment to change.

The Strategy Zone, measures strategic approach to change.

The Power Zone, measures perceived sense of power.

IDENTITY ZONES CONTINUUM
Temperature Hot Warm Cold
Circle of Inclusion Closed Selective Open
Commitment Activist Engaged Passive
Strategy Transform Reform Conform
Power High Medium Low

Identity Zones helps you and your employees understand how to deal with the sub ties related to identity in today’s world. For Example:

Some people share the same affiliation but prioritize, integrate, and define their identity differently. Tiger Woods defines his identity as Multiracial, while Halle Berry defines herself as a Black Woman; both are bi-racial.

Some people share the same affiliation, but stand in radically different places on the five zones. Although both women pictured are white, their Identity Zone Charts would be completely different!

Ultimately, Identity Zones reinforces the concept the One Size Does Not Fit All! The framework can help you more accurately differentiate the people in your world so you can read and respond to them with greater sensitivity and skill.